Myopia (nearsightedness) already affects millions of Americans and shows no signs of slowing down. Americans who spend hours glued to their screens are at increased risk of developing the condition much earlier. 
Doctors recommend looking up from your screen every 20 minutes to prevent the eye damage caused by myopia. So we placed arrows all over big cities pointing out eye-catching oddities that screen-junkies might not normally take the time to appreciate. All in an effort to remind people to...
Take a screen break.
out of home
social: twitter thread
kickoff tweet
digital banner ads
copy by me, art by John Vamvas

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