Once kids become teens, they grow out of Fanta quickly. We want to reposition Fanta as the sparkling soda brand for teens. But first, we have to get them to notice us in a big way.
There’s a million pop culture references we could make, artists we could collaborate with, and viral trends we could hop on, but that would be missing the point.
Nothing is more important to 18 year olds than college.
case study (1:28)
out of home
social: instagram
the experience
website: cap tracker
copy by me, art by Tamar Ponte
